I see it all the time with my clients.
Most have struggled through hours of tech tutorials. Some even have horror stories about freelancers who ghosted on them (after they paid thousands of dollars in deposit fees).
They’ve taken marketing advice that isn’t relevant to their business and ended up with websites that don’t get results.
What I see way too often is health coaches getting to this point and just giving up.
They convince themselves that no one’s buying because they aren’t qualified enough. They feel like failures and decide this online business thing isn’t going to work. They give up and let their domain expire.